Following on from last months “Learn To Tweak with Twitter Analytics” we’re going to talk about how to deal with advertising cost management. Your key Metrics to watch with Twitter promotions are: ‘CPE’ i.e. Cost Per Engagement – equivalent to Cost Per Click on Google Pay Per Click. Set your budget in advance and choose … Read more →

People use Twitter to connect and engage with what interests them, but of course, also offers opportunities for business to build on the relationships they establish with premium features, including Promoted Tweets, Promoted Accounts, Promoted Trends and Promoted Video (also known as ‘Twitter Amplify’). Businesses are able to leverage the positive connections they have with … Read more →

Whilst there will always be an element of trial and error when testing the Twitter market, ‘Analytics’ available via your ‘Dashboard’ are one of the most powerful Twitter management tools in your armoury. Monitoring your statistics regularly will make the difference between throwing mud at the wall to see what sticks or harnessing meaningful information … Read more →

It’s staggering to think about just how far Google has come over the years to connect us to the information we seek, or want to get out there to our ideal audience as a business. I got to thinking about some of the changes over time, after coming across an article over at Wired that talked about … Read more →

There are numerous ways to make mistakes on Twitter. Here are our Dirty Dozen of the more commonly made mistakes to be aware of. 1. Ignore bad press at your peril! Many small businesses assume that if you ignore a problem on Twitter it will disappear. The thing to remember is that it takes you … Read more →

Knowing what to Tweet is such an easy dilemma to resolve. Apart from the fact that there is no need to reinvent the wheel, keeping an eye on results will help you get better but here are some basic Twitter tips for what to tweet about. First and foremost, treat this like a party you … Read more →

Now that you have completed your twitter setup, building a professional brand and allocating sufficient planning and implementation time to your Twitter marketing strategy will build a strong Twitter following, as your shared content offers value. Building a presence is something you will need to work at for obvious reasons; i.e. it doesn’t matter how … Read more →

  The first decision you will have to make is how many Twitter accounts you want to manage; this will depend on your budget or staff time available, of course. If you already have a social account, you need to operate a separate Twitter account for business, but your personal account can act as a … Read more →

If you are a small business and you know you need to be making more of social media and Twitter for marketing what you do, but you don’t really understand how it adds value to what you do or are not convinced it makes any difference to your bottom line, start from the assumption that if … Read more →