December 12, 2018
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5 Google Algorithm Updates That Changed The Way You View The Internet

Google is still gunning for digital marketers that attempt to manipulate search results. An unofficial update dubbed ‘Fred” rattled some SEO companies last week whilst many others (like ourselves at LogicalJack) are rejoicing an increase in traffic. Although Google has not officially acknowledged an algorithm update, it appears Fred is an extension of Penguin designed … Read more

The Battle Of The Search Providers

As Yahoo’s market share jumps 1.6% the search engine wars are back on with a vengeance. Whenever companies think about SEO their automatic response is almost always to consider what ‘Google’ will think. However, if you haven’t started to think about other search engines then now is almost certainly the time. In November Firefox ditched … Read more

Are You Mobile Friendly? Take The Test

Having a mobile friendly website used to be all the rage, however it’s fairly standard nowadays – if you have undergone a redesign in the last year or two then your website is probably mobile friendly. Mobile still plays a big part of the user experience and recently Google announced a mobile friendly test tool … Read more

Google Translate – Is There More To It Than Meets The Eye?

The Google Translation Engine is a key component to the Google Empire and an integral part of the way we use the internet. However, the way that this tech has been implemented through their apps has raised questions by users and developers alike. The Google translation engine is an automated translation system that has the … Read more

Best Practices Speak Louder Than Words

In 2005 Google launched the Google Advertising Professionals (GAP) program to certify individuals and companies who had completed the training, and finished the exams. At the time there were a lot of “experts” who would build or maintain campaigns. who themselves had very little experience or knowledge of the system. The GAP certification was introduced … Read more

Google’s 2014 Search Quality Guidelines Leaked

One of the many tasks of an SEO is predicting the future of search and how this will have an impact on your website – if you don’t consider future changes then you are only lining yourself up for troubles in the way of ranking drops or even penalisation. Part of this comes with staying … Read more

Avoiding Long Term Damage From Bad SEO

There are a lot of companies out there offering SEO services that promise to improve your company’s search engine position and reach your target market, but when shopping around for any SEO service you should be aware that not all of these companies are the same. In fact some SEO techniques are next to useless … Read more

Find, Understand and Use Your Google Analytics for Profit

Many people run and hide as soon as Google Analytics is mentioned. Small business owners wrongly believe it’s complicated and takes a magical skill to control. In truth, Google Analytics is easy. It may take an hour to familiarise yourself with the dashboard and data but once you do, you’ll gain incredible power over your … Read more

Panda, Penguin, Possum, What do these Google Updates Mean for Your Business?

Recently many SEO companies despaired as Google removed their keyword tool. This tool was a free, easy to use planner that would automatically display the most popular search terms for a specific business or industry. It allowed many to label themselves as SEO experts as they’d copy and paste it before stuffing these keywords into … Read more