December 12, 2018
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Integration of Twitter Into Your Wider Sales Machine

Moving Machine Parts of Marketing   You will be aware by now that Twitter cannot be viewed in isolation. Of course, for micro-businesses, it is a start if you are beginning your marketing on a shoestring. Marketing, however is as broad and deep as you are able or wish to make it. Every business comes … Read more

LogicalJack Twitter Guide: Automation and Outsourcing

With the best will in the world, it is easy for social media management to slip down your list of daily tasks, even when you have the app on your phone and you Tweet at least once a day. The value of Twitter comes in analysis, forward planning and consistency of presence and branding. If … Read more

LogicalJack Twitter Guide: Advertising Cost Management

Following on from last months “Learn To Tweak with Twitter Analytics” we’re going to talk about how to deal with advertising cost management. Your key Metrics to watch with Twitter promotions are: ‘CPE’ i.e. Cost Per Engagement – equivalent to Cost Per Click on Google Pay Per Click. Set your budget in advance and choose … Read more

LogicalJack Twitter Guide: Sponsored Ads on Twitter

People use Twitter to connect and engage with what interests them, but of course, also offers opportunities for business to build on the relationships they establish with premium features, including Promoted Tweets, Promoted Accounts, Promoted Trends and Promoted Video (also known as ‘Twitter Amplify’). Businesses are able to leverage the positive connections they have with … Read more