December 14, 2017
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Productivity Tips to Help Encourage Work Life Balance

Workplace productivity is one of the most important elements of a successful business, and its no surprise that companies around the world are always striving to increase productivity at every opportunity. However, this push for workplace productivity has often come at the expense of the work-life balance of employees. Most companies that the attitude that … Read more

5 Google Algorithm Updates That Changed The Way You View The Internet

Google is still gunning for digital marketers that attempt to manipulate search results. An unofficial update dubbed ‘Fred” rattled some SEO companies last week whilst many others (like ourselves at LogicalJack) are rejoicing an increase in traffic. Although Google has not officially acknowledged an algorithm update, it appears Fred is an extension of Penguin designed … Read more

Integration of Twitter Into Your Wider Sales Machine

Moving Machine Parts of Marketing   You will be aware by now that Twitter cannot be viewed in isolation. Of course, for micro-businesses, it is a start if you are beginning your marketing on a shoestring. Marketing, however is as broad and deep as you are able or wish to make it. Every business comes … Read more

LogicalJack Twitter Guide: Automation and Outsourcing

With the best will in the world, it is easy for social media management to slip down your list of daily tasks, even when you have the app on your phone and you Tweet at least once a day. The value of Twitter comes in analysis, forward planning and consistency of presence and branding. If … Read more

Adios! Google PageRank

  Courtesy Of Cornerstone Cellars April 15th 2016 saw the demise of the classic 1-10 Google PageRank scale, although it had not been updated for a few years, Google PageRank had been the go-to tool for SEO’s and Website owners looking to improve their rankings. So What Is Google Pagerank? To put it simply, Google … Read more

LogicalJack Twitter Guide: Advertising Cost Management

Following on from last months “Learn To Tweak with Twitter Analytics” we’re going to talk about how to deal with advertising cost management. Your key Metrics to watch with Twitter promotions are: ‘CPE’ i.e. Cost Per Engagement – equivalent to Cost Per Click on Google Pay Per Click. Set your budget in advance and choose … Read more

LogicalJack Twitter Guide: Sponsored Ads on Twitter

People use Twitter to connect and engage with what interests them, but of course, also offers opportunities for business to build on the relationships they establish with premium features, including Promoted Tweets, Promoted Accounts, Promoted Trends and Promoted Video (also known as ‘Twitter Amplify’). Businesses are able to leverage the positive connections they have with … Read more

LogicalJack Twitter Guide: Learn To Tweak With Twitter Analytics

Whilst there will always be an element of trial and error when testing the Twitter market, ‘Analytics’ available via your ‘Dashboard’ are one of the most powerful Twitter management tools in your armoury. Monitoring your statistics regularly will make the difference between throwing mud at the wall to see what sticks or harnessing meaningful information … Read more

The Ever Growing Complexity of Google Search.

It’s staggering to think about just how far Google has come over the years to connect us to the information we seek, or want to get out there to our ideal audience as a business. I got to thinking about some of the changes over time, after coming across an article over at Wired that talked about … Read more

LogicalJack Twitter Guide: Common Mistakes Made On Twitter

There are numerous ways to make mistakes on Twitter. Here are our Dirty Dozen of the more commonly made mistakes to be aware of. 1. Ignore bad press at your peril! Many small businesses assume that if you ignore a problem on Twitter it will disappear. The thing to remember is that it takes you … Read more